Stability and Disruption
So often we want a stable environment. However, humanity has experienced far more chaotic environments than stable ones. Often, we have a period of stability and then an "avalanche" of everything breaking down. The latest trend in venture capital is to invest in "disruptive" companies such as Amazon and Uber. We do better when we plan for both stability and disruption.
The president of one technology company finally took a sailing vacation and took some books to relax. The first book he opened stated that when the president is able to take a vacation, that is when the business will face their biggest disruption.
Avalanches, earthquakes, and stock market crashes, all happen after a period when things seem stable and rosy. We like those stable periods and many a business plan counts on them. However, most startup companies work to change that stability and venture capitalists are on the look out for companies that can disrupt a stable situation. The key message is: when things seem rosy, that is the most important time to watch out for disruption in either the market or the production process.
The current economic expansion has gone on long enough that we are very vulnerable. The longer we go between disruptions, the more likely that the disruption will be a major one. There are just too many people who will push the envelope in too many ways. Someone will go too far, or a natural disaster will occur.
When facing a possible disruption in the market, those are times to get closer to the customer. Any new company getting into our market has to spend a lot of time finding out who the customers are. We already know who they are. It is time to revisit them, find out what their ideas are about the new disruption and see if we can provide that to them. We see this in retail shops that have successfully competed against Walmart and Amazon. They focus very hard on their customers and work to provide exactly what their customers want.
Disruption in the production process is always a slower process but is just as critical. Disruption in production can be in regards to material availability (ranging from new trade barriers to mines running out) or a new technique in manufacturing. Typically, manufacturing or distribution systems have a longer life cycle and a new process is not likely to have an overnight effect. However, it can take a lot longer to respond to these. It helps to keep looking for anything that could change what we are doing.
Politics are always part of the disruption. We enshrine our hopes for stability in local ordinances, state laws, and federal regulations. When situations change, it takes a lot of effort to change those. That means that any serious disruption becomes worse because of those ordinances. Just as an example, it is taking far too long to clean up after a Dallas tornado because of the slowness of the various government layers.
Disruption happens when we want the stability.