A Consultant's View

Prairie Trail Software, Inc. ............................................................. April 2005

Sending Work to India

A sensible idea becomes a management fad when it becomes the answer to any and all problems. Outsourcing–a valid tool–has become a management fad. Results are starting to come in from the last few years’ outsourcing. They are not pretty.

Young Indian professionals who thought that customer support for American companies would be a good career are facing hostile phone calls, and stress levels which they never imagined a few years ago. Customers are screaming at them.

Story after story is leaking out. One Silicon Valley firm moved all its development to India only to have to pull much of it back, because the work done just wasn’t what their customers had been asking for. A New England company tried outsourcing, only to find that they needed a lot of people over here to manage the work over there. An airline switched eighty percent of its work to India, but is now facing a quality problem.

Even the Indian companies who are trying to get your business are starting to raise voices of concern over what is being sent to them. Here is what one’s web page says, “Perhaps the biggest problem with out-sourcing…to India is the lack of deep understanding of the local market…This will need to be done by companies who are very close to the market.”

Another Indian company lists types of software development projects not to send to them: anything with proprietary knowledge, very technical and complex projects, and the very small projects.

CFO Magazine recently pointed to two problems with outsourcing: companies often sign up without enough preparation, and managers are outsourcing for the wrong reasons.

Outsourcing to any company, Indian or local, brings on communications issues. You can’t walk down the hall to talk to the the developers. Sending a project to India means that the project has to be defined well enough that someone halfway around the world, and from a different culture, can comprehend that which is being asked of them. That takes a lot more management time and effort.

Many times, the people doing the work in India are young recent graduates, who grew up in a different culture. While such programmers are graduating at high numbers each year, India has a shortage of experienced project managers. That means that when a project is not well defined and well managed, things go wrong. The culture for handling bugs, mistakes, and schedule slippages is very different.

Many projects need only a week or two of work. Remember when you could walk over to the developers and talk it over with them–and they could do it? Write a strict specification for that? Work up the test criteria? These projects are not cost effective to send overseas.

Dave Randolph,
President, Prairie Trail Software

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